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Unicef Global - Infant Survival Ad

Unicef Global - Infant Survival Spot: Producing a week long shoot in rural Sierra Leone to film on call and capture some of the intimate and authentic moments of childbirth in one of the most challenging environments on the planet. The brief was to move their DRTV ads on to ERTV ads - Emotional Response TV, using empathy to deliver engagement and sign up.  With subtitles translated per country, we honed in on the natural soundscape to deliver this international spot.