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Keeping Families Together for McDonalds/RMHC

Working with Leo Burnett London to celebrate 30 years of McDonalds charity, through a spot that ran across TV, VoD, radio and in restaurant. We shot complementary stills for menus and wider branding. Casting across the UK, using embedded documentary style filming to gain access to intimate, natural emotional moments from a diverse mix of people supported by the charity.